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5 Ways to get going again after you’ve survived a setback

You messed up, but you’re still here. What you do next will shape your success and happiness for years to come.

1. Don’t feel sorry for yourself.

The natural tendency after you’ve suffered a gnarly setback is to feel sorry for yourself. Maybe you start indulging in cynical, pessimistic humor to mask your worry and lack of confidence. Maybe you start secretly blaming those around you for the mess you’re in: “Why did a winner like me get saddled with so many fools?”

Whatever form it takes, self-pity makes you pitiful. Instead of putting things in perspective, you’ll see yourself as a unique victim of malicious forces. Nip that crap in the bud before it ruins you. Know you’re not the first entrepreneur to suffer a major setback, and you won’t be the last.

Focus on what you can control. Early on as an entrepreneur, I realised that my business credit scores and profile could either open or close doors. But it was on me to take care of them.

2. Right-size the problem.

We have a tendency in times of great stress to see everything as stressful. This is an emotional response, and you can correct it by right-sizing the setback’s scope. If my marriage, kids, friends, civic activities or religious duties comfort me before a setback, there’s no reason for that to change afterward. I might be feeling tons of stress, but they aren’t the cause. Work is.

Reduce the number of things you allow to cause you stress. Remind yourself of all the good things you have in your life. At the end of my worst day at work, I go home and my kids still love me. If I take that for granted, I rob myself of an invaluable resource for maintaining perspective. “Count your blessings” is the last thing you want to hear in a crisis, but it’s actually brilliant advice. It isn’t a call for us to put on rose-tinted glasses and pretend everything is awesome. It’s a plea for us to balance our all-too-human tendency to focus on the negative with a paradigm shift that’s less intuitive but every bit as rational and necessary.

3. Get a life.

Although it’s true that huge setbacks demand huge amounts of attention, don’t make the mistake of allowing work to overtake everything else. It’s tempting to do this because it gives you a sense of control when you’re feeling helpless. But at that point, work is controlling you, not the other way around.

You’ve disciplined yourself to count your blessings. Now, discipline yourself to enjoy them. Make time for normal life. A date night with my wife, playing with my daughters, seeing a movie with a friend — these are the most effective ways I know to relieve the strains of business. Our minds are like muscles, and setbacks send them into overdrive. If we don’t allow them to recover, we exhaust them.

4. Stay inspired.

I remember how I felt after finishing Ashlee Vance’s biography of Elon Musk: I’ve got to get off my ass right now and do bigger and better things. I’ve got to see bigger, think bigger, act bigger. It was like a shot of adrenaline — pure motivation.

During a setback, remind yourself of the stories of people who built and did amazing things. I’m not talking about the inspirational quotes you see on Facebook. I’m talking about the life stories of game-changers — leaders who found themselves in the same spot you’re in now and fought their way through.

A work commute in busy traffic is the perfect time to listen to an audiobook that charges you with positive energy. It’s the anecdote to brooding on your difficulties. The same goes for exercise: Fill your blood with oxygen and your brain with wisdom, simultaneously.

5. Be your own best student.

Setbacks create killer opportunities to re-focus your life and build good habits. Don’t wait for retrospect to reveal what your setback was teaching you all along without your knowing it. Realise it today.

Imagine you’re preparing to give a TED talk in six months about how you got over your current difficulties, and start taking notes. How did you get here? What would you do differently if you could turn back the clock? Since you can’t turn it back, what steps are you taking to efficiently move forward? Don’t leave out the psychological aspects. A close, honest analysis of your own mental processes when faced with discouragement and failure will discipline your thinking. It can help root out bad habits and lay the groundwork for a mindful, prosperous future.

There’s no magical or overnight formula to recover from a setback. Like any wound, it heals over time. Use that time to improve your business and yourself along with it.

credit source: www.entrepreneur.com

Is an Advertising Agency right for you?

Just two months into her job as YouSendIt‘s chief marketing officer, Sandra Vaughn launched an aggressive campaign to find an advertising agency for the secure file transfer service. The timing of this search is strategically based on the substantial growth the company saw in the last year and its hopes for future acceleration.   

“We are on a mission to be the category leader in our space and to do that and to get there fast, advertising is a key part of what we need to invest in,” Vaughn explained. “We’re looking for a very strong creative firm to take us to the next level that we can scale with over the next several years.”

Before beginning the search, a small company needs to think critically about what role an advertising would play into your business objectives. Whatever the reason—whether you’re planning for accelerated growth like YouSendIt, redesigning your brand, or branching into new territories—it should be fully formed before you first reach out to advertising agencies.

Working with an advertising agency, especially for the first time, should not be an impulse decision. When Hilton Worldwide began a search for a new advertising agency, it planned for a rigorous preparation process. “They way people should think about this is that they’re picking a strategic partner that will be an extension of their team for the next several years,” says Nancy Deck, vice president of multi-brand and loyalty marketing for Hilton Worldwide.

“Preparation is critically important,” says Finneran. “If it’s not done thoroughly and honestly, the search is going to end up in a misfire.”

We build solid relationships with our clients – Hot Mustard Advertising

Benefits of working with Hot Mustard Advertising

The benefits of joining our group of local and international clients are in the guaranteed creative services and financial values. We build solid relationships with our clients.

Building trust. Trust is the biggest factor or focus of our relationship with a client. Establishing trust helps our clients to get the best out of our agency. We become part of your team, integrating our agency into your systems.

What is the next step?

Connect with us, we will come and see you and discuss your budget and expectations. We are negotiable and flexible in offering you the best value and service possible

We build solid relationships with our clients

Appointing an advertising agency is never an easy decision. With thousands of advertising agencies looking for your business, how do you choose the right agency?

With the advances in technology and the introduction of digital methods, the advertising world has changed drastically since the 1960s. Thousands of wildly different agencies exist—from small agencies to enormous traditional firms with a global reach and everything in between.

Terms like “experiential marketing” or “social media” that were relatively unknown a decade ago—much less five decades ago—are now crucial considerations. Of course, ideas are still the foundation of creative work, but other key factors play a role in forming a valuable relationship between a company and its advertising agency.

Many small businesses just out of the entrepreneurial gate rely on their own abilities and the abilities of their staff for in-house advertising and marketing needs. For most emergent companies, a partnership with an advertising agency is an unavoidable step in the growth process.

Benefits of working with Hot Mustard Advertising

The benefit of joining our group of local and international clients is in the guaranteed creative services and financial values. We build solid relationships with our clients.

Trust is the biggest factor or focus of our relationship with a client. Establishing trust helps our clients to get the best out of our agency. We become part of your team, integrating our agency into your systems.

What is the next step?

Connect with us, we will come and see you and discuss your budget and expectations. We are negotiable and flexible in offering you the best value and service possible.